SUCCESSFULLY MARKETING THE BEST VALUE AND PERFORMANCE LAPTOPS THROUGH PREDICTIVE ANALYTICS
A major computer company needed to expand its weak foothold in the retail PC market. The company was strong in B2B/business sales, but weak in B2C/consumer, especially brick-and-mortar retail, and lacked the market data to know how and where to make a successful play in the retail space.
Working with the client, a major chip manufacturer's product business unit, to leverage an extensive market intelligence database, chip and pc product roadmaps and predictive analytics models were created to help the consumer notebook team define the optimal configuration and price point to be able to successfully compete in a new but very large market segment, the entry-level 14” notebook space in China.
The computer company was able to predictably and successfully launch their 14” entry-level discrete-GPU notebook platform in the Chinese market They learned about market analytics in a way they never thought possible. The chip manufacturer and computer company relationship strengthened significantly as a result of proving its deep understanding of the market and its ability to make reliable prescriptive recommendations.